Topic Overview
Topic Overview

Creativity is a crucial skill assessed during case interviews. While traditional case interview preparation often emphasizes analytical and quantitative abilities, creativity is equally important. This skill demonstrates a candidate's ability to think outside the box, develop a wide array of viable ideas, and propose innovative solutions. In this article, we will explore why creativity is vital in case interviews, how interviewers assess it, and strategies to ensure you never run out of creative ideas during your case-solving process.

 

 

The Importance of Creativity in Case Interviews

Creativity is not just about coming up with any ideas, but about generating a diverse set of sound and practical solutions. During case interviews, candidates are often faced with complex, open-ended questions that require more than just textbook knowledge. These scenarios test your ability to apply common sense, imagination, and innovative thinking to real-world business problems. Demonstrating creativity shows that you can navigate ambiguity and generate strategic insights that could give a company a competitive edge.

đź’ˇ Pro Tip: Use our Case Library to familiarize yourself with a variety of business problems and potential solutions. This will help you build a reservoir of ideas to draw from during your interviews.

Company case by
Roland Berger
Roland Berger Case: Onlinestar
4.2
109.7k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Profitability analysis
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years(...)
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Case by
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General Holding
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Our client is a French holding company with annual revenues of about €1 billion.     Their portfolio(...)
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Expert case by
Espresso, Whatelse?
4.6
18.1k times solved
Difficulty: Advanced
Interviewer-led
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Case by
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Advanced LBO Interview Questions for Finance
5.0
100+ times solved
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Mergers & Acquisition
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structur(...)
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Case by
PrepLounge
OnlineGo
4.4
16.6k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
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Profitability analysis
The client, OnlineGo, is a European Internet Service Provider (ISP) that is contemplating entering the North American ma(...)
The client, OnlineGo, is a European Internet Service Provider (ISP) that is contemplating entering the North American market. Currently, they hold a d(...)
tkMC Case: Market entry strategy in the lithium materials trade market
4.0
20.2k times solved
Difficulty: Intermediate
Interviewer-led
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Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had sta(...)
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent y(...)
Case by
PrepLounge
Well Being health care
4.3
29.1k times solved
Difficulty: Intermediate
Interviewer-led
Capacity change
Growth strategy
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Public sector
Your client is Well Being (WB), a private healthcare company based in Germany.  Well Being operates 10 hospitals in(...)
Your client is Well Being (WB), a private healthcare company based in Germany.  Well Being operates 10 hospitals in Germany (in comparison to 1,0(...)
Case by
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Essen fĂĽr die SchĂĽler?
4.5
5.9k times solved
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Candidate-led
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Ein Restaurantinhaber ĂĽberlegt sich, Schulen mit Essen zu beliefern. FĂĽr seine Ăśberlegungen wĂĽrde er gerne wissen, wie v(...)
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Case by
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4.3
3.5k times solved
Difficulty: Intermediate
Candidate-led
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Your client, Port-Pouri, is a discount retailer in Portugal having 130 stores spread throughout the country and thereby(...)
Your client, Port-Pouri, is a discount retailer in Portugal having 130 stores spread throughout the country and thereby being the largest player in th(...)
Company case by
Bain & Company
Bain Case: BeautyCo – Where Did the Profits Go?
4.5
55.7k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been strug(...)
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been struggling with a decrease in profi(...)
Case by
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Hospital's ill finances
4.2
8.2k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Operations strategy
Profitability analysis
A firm managing hospitals has recently been experiencing growing pains. It has contacted our firm to ask for help.
A firm managing hospitals has recently been experiencing growing pains. It has contacted our firm to ask for help.
Expert case by
Based on Bain 1st Round Case (2023): Last Mile Delivery
4.4
4.9k times solved
Difficulty: Advanced
Interviewer-led
Brain teaser
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New product
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A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becom(...)
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's(...)
Company case by
BearingPoint Germany
BearingPoint Case: Nachhaltigkeit on the Road – Potenziale der Kreislaufwirtschaft für den Automobilhersteller
5.0
9.0k times solved
Difficulty: Intermediate
Interviewer-led
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Der Automobilhersteller YourCars denkt zunehmend darüber nach, wie er seine Kosten senken und gleichzeitig seinen ökolog(...)
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Case by
PrepLounge
Top Apparel
4.1
5.7k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Our client is Top Apparel. They own a portfolio of 15 brands of fashion. Historic growth has been in line with the marke(...)
Our client is Top Apparel. They own a portfolio of 15 brands of fashion. Historic growth has been in line with the market and the company is making go(...)
Expert case by
SuperMovil - Telco startup market expansion
4.6
13.3k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
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Your client is the CEO of a Europe-based mobile Telco operator, SuperMovil. Their business model is very unique: th(...)
Your client is the CEO of a Europe-based mobile Telco operator, SuperMovil. Their business model is very unique: they are a “virtual Telco”. They(...)
Expert case by
Bain + BCG Hot Wheels - Part 2 WITH VIDEO SOLUTION
4.3
6.5k times solved
Difficulty: Beginner
Candidate-led
Market analysis
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Our client is Korean Car Parts (KCP), a multi-national original equipment manufacturer (OEM) of car parts based in(...)
Our client is Korean Car Parts (KCP), a multi-national original equipment manufacturer (OEM) of car parts based in Korea. They've recently seen a(...)
Case by
PrepLounge
SugarGums
4.5
8.2k times solved
Difficulty: Beginner
Candidate-led
Market sizing
Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your fli(...)
Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your flight. In the time that you have(...)
Case by
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Retirement homes
4.5
15.7k times solved
Difficulty: Intermediate
Candidate-led
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Your client is a 5-year-old company that operates retirement homes (where elderly people can receive appropriate care) i(...)
Your client is a 5-year-old company that operates retirement homes (where elderly people can receive appropriate care) in Germany.A few months ago, th(...)
Company case by
Oliver Wyman
Oliver Wyman Case: Full Electrons Ahead
4.4
135.9k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Market sizing
Operations strategy
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilo(...)
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last(...)

How is Creativity Assessed in Case Interviews?

Interviewers typically assess creativity through open-ended questions that lack exhibits or starting information. These questions challenge candidates to think on their feet and come up with multiple solutions independently. For example, you might be asked how to increase a company's market share without being given specific data points or frameworks. The expectation is to generate a variety of ideas, usually aiming for at least five distinct concepts. This not only showcases your creativity, but also your ability to think deeply and broadly about a problem.

đź’ˇ Pro Tip: Check out our Brain Teaser Collection to sharpen your creative thinking skills and prepare for unexpected questions.

Demonstrating Creativity in Case Interviews Effectively

While creativity is important, maintaining structure in your answers is equally crucial. Here are some strategies to effectively showcase your creativity during a case interview:

  • Organize by themes: Instead of listing random ideas as they come to mind, group your thoughts into high-level themes. This approach demonstrates structured thinking and helps you cover different aspects of the problem comprehensively. For instance, if asked to improve customer satisfaction, you might categorize your ideas into themes like product quality, customer service, and marketing strategies.

đź’ˇ Pro Tip: Use our Structuring Drills to practice breaking down complex problems into manageable themes. This will help you organize your ideas logically during interviews.

  • Sense-check ideas: Ensure that your ideas are practical and can be implemented in the given context. It’s important to show that your creative solutions are not just imaginative, but also feasible. Discuss the potential impact and challenges of each idea briefly to indicate your practical understanding.
  • Differentiate between quick wins and long-term solutions: Highlighting a mix of immediate actions and strategic, long-term initiatives shows that you can think short-term and long-term. Quick wins might include small adjustments that can be implemented quickly with minimal resources, while long-term ideas might involve significant investments or strategic changes.
  • Summarize and wrap up: After brainstorming, summarize your ideas along the key themes and indicate how they inform your overall answer to the case. This step not only reinforces your structured approach but also helps the interviewer follow your thought process and the rationale behind your recommendations.

 

Avoiding Creative Blocks in Case Interviews

Running out of ideas can be a challenge during a case interview. Here are some tips to keep the creative juices flowing:

Mind map on how to be creative in Case Interviews with four tips: using frameworks as starting points, being inspired by business news, practicing regularly with cases, and avoiding stress while collecting ideas.

  • Preparation: Familiarize yourself with common business problems and innovative solutions. Reading case studies and business news can provide a wealth of ideas and inspiration.
  • Practice: Regularly practice with case scenarios to build your creative muscle. The more you practice, the easier it becomes to generate ideas on the spot.

👉 Participate in Mock Interviews on PrepLounge to simulate real interview conditions and receive feedback on your creative thinking.

  • Use frameworks: While creativity goes beyond traditional frameworks, they can serve as useful starting points to ensure you cover all bases. Customize and expand upon these frameworks with your unique insights.
  • Stay calm and positive: Stress can stifle creativity. Stay calm, take a deep breath, and approach each question with a positive mindset.

đź’ˇ Pro Tip: Use our Stress Question Tool to improve your ability to stay creative and focused under pressure.

Key Takeaways

Creativity is a vital component of case interview success, reflecting your ability to generate diverse, practical, and innovative solutions. By organizing your thoughts into high-level themes, ensuring the feasibility of your ideas, balancing quick wins with long-term strategies, and summarizing your key points, you can effectively showcase your creativity. Preparing thoroughly, practicing regularly, and maintaining a positive attitude will help you keep your ideas flowing. Embrace the creative challenges of case interviews, and you’ll be well on your way to impressing your interviewers and securing that coveted consulting role.

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