Topic Overview
Topic Overview

Creativity is a crucial skill assessed during case interviews. While traditional case interview preparation often emphasizes analytical and quantitative abilities, creativity is equally important. This skill demonstrates a candidate's ability to think outside the box, develop a wide array of viable ideas, and propose innovative solutions. In this article, we will explore why creativity is vital in case interviews, how interviewers assess it, and strategies to ensure you never run out of creative ideas during your case-solving process.

 

 

The Importance of Creativity in Case Interviews

Creativity is not just about coming up with any ideas, but about generating a diverse set of sound and practical solutions. During case interviews, candidates are often faced with complex, open-ended questions that require more than just textbook knowledge. These scenarios test your ability to apply common sense, imagination, and innovative thinking to real-world business problems. Demonstrating creativity shows that you can navigate ambiguity and generate strategic insights that could give a company a competitive edge.

đź’ˇ Pro Tip: Use our Case Library to familiarize yourself with a variety of business problems and potential solutions. This will help you build a reservoir of ideas to draw from during your interviews.

Company case by
Roland Berger
Roland Berger Case: Onlinestar
4.2
109.4k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Profitability analysis
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years(...)
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion o(...)
Expert case by
Russell University - Fresh Attacker on the Online Education Market (McKinsey 1st round)
5.0
4.2k times solved
Difficulty: Beginner
Interviewer-led
Competitive response
Growth strategy
Market entry
Mergers & Acquisition
Public sector
Restructuring
Valuation
Russell University, located in the United Kingdom, is one of the oldest and most prestigious universities in the world.(...)
Russell University, located in the United Kingdom, is one of the oldest and most prestigious universities in the world. They have been educating stude(...)
Case by
PrepLounge
Gravestone Inc.
4.4
14.3k times solved
Difficulty: Intermediate
Interviewer-led
Profitability analysis
Valuation
Your client, Gravestone Inc., is a mason producing gravestones situated in Switzerland. He is producing high-quality, ha(...)
Your client, Gravestone Inc., is a mason producing gravestones situated in Switzerland. He is producing high-quality, hand-crafted gravestones with ve(...)
Case by
PrepLounge
McBurger
4.3
15.4k times solved
Difficulty: Beginner
Interviewer-led
Profitability analysis
A large fast food chain has hired us to improve the company’s profitability by cutting costs. Before engaging in the ini(...)
A large fast food chain has hired us to improve the company’s profitability by cutting costs. Before engaging in the initial brainstorming session abo(...)
Company case by
Bain & Company
Bain Case: BeautyCo – Where Did the Profits Go?
4.5
55.3k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been strug(...)
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been struggling with a decrease in profi(...)
Case by
PrepLounge
Essen fĂĽr die SchĂĽler?
4.5
5.9k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis
Ein Restaurantinhaber ĂĽberlegt sich, Schulen mit Essen zu beliefern. FĂĽr seine Ăśberlegungen wĂĽrde er gerne wissen, wie v(...)
Ein Restaurantinhaber ĂĽberlegt sich, Schulen mit Essen zu beliefern. FĂĽr seine Ăśberlegungen wĂĽrde er gerne wissen, wie viel Geld er verdienen wĂĽrde, w(...)
Expert case by
MBB Second Round - CodeWave employee turnover challenge
0.0
2.9k times solved
Difficulty: Intermediate
Interviewer-led
Brain teaser
Growth strategy
Organizational behavior
Profitability analysis
Restructuring
Assume our client is CodeWave, a large software development firm headquartered in Silicon Valley. The company has a soli(...)
Assume our client is CodeWave, a large software development firm headquartered in Silicon Valley. The company has a solid reputation in the tech indus(...)
Case by
PrepLounge
Enterprise & Equity Value Interview Questions for Finance
5.0
200+ times solved
Difficulty: Beginner
Interviewer-led
Valuation
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The que(...)
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The questions start with basic concep(...)
Case by
PrepLounge
Pharma R&D
4.4
64.2k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Operations strategy
Profitability analysis
Your client is a pharmaceutical company which is worried about the portfolio optimization of their R&D projects.They(...)
Your client is a pharmaceutical company which is worried about the portfolio optimization of their R&D projects.They hired us to investigate it an(...)
Case by
PrepLounge
Inverto Case: FashionForward’s Sourcing Shake-up
4.5
5.7k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Operations strategy
FashionForward is a mid-sized, private-label fashion retailer headquartered in Europe with €600 million in annual revenu(...)
FashionForward is a mid-sized, private-label fashion retailer headquartered in Europe with €600 million in annual revenue. Its product portfolio inclu(...)
Expert case by
Paper Product Overseas Growth
4.0
400+ times solved
Difficulty: Advanced
Candidate-led
Growth strategy
Operations strategy
The client is an Indonesian producer of paper boards which can be further processed into paper boxes, shopping bags, etc(...)
The client is an Indonesian producer of paper boards which can be further processed into paper boxes, shopping bags, etc. They sell in both their dome(...)
Case by
PrepLounge
Working Capital & Cash Flow Interview Questions for Finance
0.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Operations strategy
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come u(...)
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come up in finance interviews. This(...)
Case by
PrepLounge
Retirement homes
4.5
15.7k times solved
Difficulty: Intermediate
Candidate-led
Profitability analysis
Your client is a 5-year-old company that operates retirement homes (where elderly people can receive appropriate care) i(...)
Your client is a 5-year-old company that operates retirement homes (where elderly people can receive appropriate care) in Germany.A few months ago, th(...)
Case by
PrepLounge
Intermediate Accounting Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Audit
This set of questions is designed to help you master the core concepts around the three financial statements. The diffic(...)
This set of questions is designed to help you master the core concepts around the three financial statements. The difficulty ranges from beginner to a(...)
Company case by
Forvis Mazars
Forvis Mazars Case: PrĂĽfung der Carvermietungen GmbH
4.0
8.7k times solved
Difficulty: Intermediate
Interviewer-led
Audit
Valuation
Sie sind AbschlussprĂĽfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Pri(...)
Sie sind Abschlussprüfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Privat- und Geschäftskunden weite(...)
Case by
PrepLounge
Argentinian toy manufacturer
4.3
38.2k times solved
Difficulty: Advanced
Candidate-led
Market entry
Profitability analysis
An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, it(...)
An Argentinian toy manufacturer has 50% market share in Argentina and is the market leader in South America. However, its international market share i(...)
Company case by
Oliver Wyman
Oliver Wyman Case: Full Electrons Ahead
4.4
135.7k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Market sizing
Operations strategy
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilo(...)
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last(...)
Case by
PrepLounge
Italian Beauty Company
4.3
11.8k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Profitability analysis
Your client is Italian Beauty Company (IBC), a high quality beauty products company. It is well established in Italy.One(...)
Your client is Italian Beauty Company (IBC), a high quality beauty products company. It is well established in Italy.One of their major product lines&(...)
Expert case by
Pets Medicine Profit Improvement
0.0
300+ times solved
Difficulty: Beginner
Candidate-led
Profitability analysis
Your client is a global drug company producing and selling medicine (pills, powder, ointments, injections, etc.) for a v(...)
Your client is a global drug company producing and selling medicine (pills, powder, ointments, injections, etc.) for a variety of pets (dogs, cats, bi(...)

How is Creativity Assessed in Case Interviews?

Interviewers typically assess creativity through open-ended questions that lack exhibits or starting information. These questions challenge candidates to think on their feet and come up with multiple solutions independently. For example, you might be asked how to increase a company's market share without being given specific data points or frameworks. The expectation is to generate a variety of ideas, usually aiming for at least five distinct concepts. This not only showcases your creativity, but also your ability to think deeply and broadly about a problem.

đź’ˇ Pro Tip: Check out our Brain Teaser Collection to sharpen your creative thinking skills and prepare for unexpected questions.

Demonstrating Creativity in Case Interviews Effectively

While creativity is important, maintaining structure in your answers is equally crucial. Here are some strategies to effectively showcase your creativity during a case interview:

  • Organize by themes: Instead of listing random ideas as they come to mind, group your thoughts into high-level themes. This approach demonstrates structured thinking and helps you cover different aspects of the problem comprehensively. For instance, if asked to improve customer satisfaction, you might categorize your ideas into themes like product quality, customer service, and marketing strategies.

đź’ˇ Pro Tip: Use our Structuring Drills to practice breaking down complex problems into manageable themes. This will help you organize your ideas logically during interviews.

  • Sense-check ideas: Ensure that your ideas are practical and can be implemented in the given context. It’s important to show that your creative solutions are not just imaginative, but also feasible. Discuss the potential impact and challenges of each idea briefly to indicate your practical understanding.
  • Differentiate between quick wins and long-term solutions: Highlighting a mix of immediate actions and strategic, long-term initiatives shows that you can think short-term and long-term. Quick wins might include small adjustments that can be implemented quickly with minimal resources, while long-term ideas might involve significant investments or strategic changes.
  • Summarize and wrap up: After brainstorming, summarize your ideas along the key themes and indicate how they inform your overall answer to the case. This step not only reinforces your structured approach but also helps the interviewer follow your thought process and the rationale behind your recommendations.

 

Avoiding Creative Blocks in Case Interviews

Running out of ideas can be a challenge during a case interview. Here are some tips to keep the creative juices flowing:

Mind map on how to be creative in Case Interviews with four tips: using frameworks as starting points, being inspired by business news, practicing regularly with cases, and avoiding stress while collecting ideas.

  • Preparation: Familiarize yourself with common business problems and innovative solutions. Reading case studies and business news can provide a wealth of ideas and inspiration.
  • Practice: Regularly practice with case scenarios to build your creative muscle. The more you practice, the easier it becomes to generate ideas on the spot.

👉 Participate in Mock Interviews on PrepLounge to simulate real interview conditions and receive feedback on your creative thinking.

  • Use frameworks: While creativity goes beyond traditional frameworks, they can serve as useful starting points to ensure you cover all bases. Customize and expand upon these frameworks with your unique insights.
  • Stay calm and positive: Stress can stifle creativity. Stay calm, take a deep breath, and approach each question with a positive mindset.

đź’ˇ Pro Tip: Use our Stress Question Tool to improve your ability to stay creative and focused under pressure.

Key Takeaways

Creativity is a vital component of case interview success, reflecting your ability to generate diverse, practical, and innovative solutions. By organizing your thoughts into high-level themes, ensuring the feasibility of your ideas, balancing quick wins with long-term strategies, and summarizing your key points, you can effectively showcase your creativity. Preparing thoroughly, practicing regularly, and maintaining a positive attitude will help you keep your ideas flowing. Embrace the creative challenges of case interviews, and you’ll be well on your way to impressing your interviewers and securing that coveted consulting role.

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