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The Case Interview Format

When applying to top consulting firms, one of the most crucial stages of the interview process is the case interview. This format is designed to assess your analytical competencies, problem-solving skills, and ability to think strategically under pressure. Let's take a look at what to expect.  
 

 

Structure of a Case Interview

A case interview is a 30-minute simulation of a typical business project that consultants may have worked on. Cases provide a real example of an on-the-job experience and the assumption is that if a candidate is successfully able to tackle a case interview, he or she is also more likely to be a successful management consultant.

Case studies are the most important and usually the longest part of consulting interviews. In addition to the case study, the interview typically includes introductory small talk, a personal fit interview, and closing questions (see the illustration below).

The graph shows the process of a case-interview, based on 4 steps.

Many companies review and standardize their consulting cases prior to a real interview to ensure that the case is neither too difficult nor too easy. Companies also ensure that a variety of skills are tested during the interviews.

 

The Typical Flow of a Case Interview

The case interview typically follows a structured flow to ensure that both the interviewer and the candidate cover all necessary aspects of the business problem. It involves the following phases:

1. Case Presentation and Problem Understanding

To start off, the interviewer will present a specific business problem or scenario. This could range from market entry considerations, to profitability issues, or organizational changes. The problem is usually based on real-world business issues that the consulting firm dealt with in the past.

You are expected to listen carefully, take notes, and clarify any points that are not clear to fully understand the scope and context of the problem.

👉 To get a better feeling for possible case prompts, check out the following beginner cases. 

Case by
PrepLounge
DHL Consulting case: Bike Shop
4.4
90.1k times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Profitability analysis
You have been hired to support the owner of a bike-shop as a business consultant. The bike-shop has suffered a sign(...)
You have been hired to support the owner of a bike-shop as a business consultant. The bike-shop has suffered a significant revenue decline during(...)
Expert case by
FastFood Chain Turnaround
5.0
1.1k times solved
Difficulty: Beginner
Candidate-led
Profitability analysis
Our client (FastFood Co) is a fast-food company that has > 20 restaurants in the city. Recently, the business has enc(...)
Our client (FastFood Co) is a fast-food company that has > 20 restaurants in the city. Recently, the business has encountered significant challenge(...)
Company case by
Oliver Wyman
Oliver Wyman Case: Setting up a Wine Cellar
4.1
117.5k times solved
Difficulty: Beginner
Candidate-led
Profitability analysis
I’m thinking about setting up a wine cellar in my basement. The way I see it, shelf space would be divided into two sect(...)
I’m thinking about setting up a wine cellar in my basement. The way I see it, shelf space would be divided into two sections: (1) a “drinking” section(...)

2. Framework Development

Afterwards, you outline a structured approach or framework to tackle the problem. Common frameworks include the SWOT analysis, Porter’s Five Forces, or the 4P's, with which you can structure your information. This step demonstrates your ability to break down complex issues into manageable parts.

However, keep in mind that it is not enough to simply memorize the standard framework concepts. While standard frameworks are useful for a rudimentary outline of a case problem, they need to be optimized and adapted to the individual case. Don't worry, as this is a skill you can develop, but it definitely requires thorough preparation and practice

Once you have crafted your structure, clearly explain your framework to the interviewer, ensuring he or she understands your thought process and logical flow.

3. Analysis and Problem Solving

Next, you dive into the analysis. During the interview, your interviewer may provide additional data, charts or exhibits. Analyze this information to support your framework and build your argument. Formulate hypotheses based on your analysis and test them against the data provided. If needed, adjust your approach based on your new findings.

During the quantitative analysis, perform the necessary calculations to support your findings. This could include market sizing estimations, profitability calculations or a cost analysis. Good mental math skills will definitely help in this phase. 

4. Recommendations

Once you have worked through your structure, provide clear, and actionable recommendations based on your analysis. Use the Pyramid Principle of communication, highlight your key findings and explain how they address the problem.

You should also be ready to justify your suggestions with evidence from your analysis (i. e. data) and discuss possible next steps or further areas of investigation that the client may wish to consider.

After all, the interviewer may question your conclusions or ask for further clarification. Be prepared to defend your recommendations and discuss alternative perspectives. 

After, all the best way to prepare for your interview is practice. Explore our Case Library with real examples now!

Company case by
Roland Berger
Roland Berger Case: Onlinestar
4.2
109.8k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Profitability analysis
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years(...)
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion o(...)
Expert case by
BCG Case Style - Online Groceries [NEW]
5.0
10.6k times solved
Difficulty: Intermediate
Candidate-led
Market entry
Operations strategy
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery bus(...)
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order th(...)
Expert case by
Sprinker
4.5
25.4k times solved
Difficulty: Beginner
Candidate-led
Competitive response
Growth strategy
Market analysis
Market entry
Market sizing
New product
Profitability analysis
Sprinker is a mid-sized, US-based publishing agency that develops, produces, and sells educational materials. It has com(...)
Sprinker is a mid-sized, US-based publishing agency that develops, produces, and sells educational materials. It has come to their attention that some(...)
Case by
PrepLounge
Ahoy, Black Gold!
4.0
8.2k times solved
Difficulty: Advanced
Candidate-led
Profitability analysis
Valuation
Do you remember that one friend in school that always asked you to help him out with homework? Well, things never change(...)
Do you remember that one friend in school that always asked you to help him out with homework? Well, things never change and as this friend learned th(...)
Case by
PrepLounge
Staubige Wälzer
4.4
4.8k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Mergers & Acquisition
Organizational behavior
Profitability analysis
Dein Klient ist der Vorstand des großen deutschen Lehrmaterialverlags Bego. Er stellt Dir zunächst Daten bereit, zu dene(...)
Dein Klient ist der Vorstand des großen deutschen Lehrmaterialverlags Bego. Er stellt Dir zunächst Daten bereit, zu denen er ein paar Fragen hat.
Case by
PrepLounge
Telephony Technology Warehouser
4.1
4.8k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
We are a warehouser (B2B) and have been facing a decline in profits since past 2 years. We would like you to figure out(...)
We are a warehouser (B2B) and have been facing a decline in profits since past 2 years. We would like you to figure out why this is happening and prov(...)
Expert case by
Grain Co-operative – Brand Launch
4.3
4.6k times solved
Difficulty: Intermediate
Interviewer-led
Market sizing
New product
Pricing
MeGrain is a co-operative of 5000 farmers in the central part of India. As a co-operative, the farmers came together to(...)
MeGrain is a co-operative of 5000 farmers in the central part of India. As a co-operative, the farmers came together to sell the grains to retailers a(...)
Case by
PrepLounge
Fairway
4.5
37.3k times solved
Difficulty: Advanced
Interviewer-led
Market entry
Market sizing
Your client, Fairway, is a manufacturer and supplier of golf balls.The company is acting globally in almost every market(...)
Your client, Fairway, is a manufacturer and supplier of golf balls.The company is acting globally in almost every market.They are now planning to expa(...)
Company case by
BCG Platinion
BCG Platinion Case: ERP strategy & S/4HANA migration for “DekoKonzept”
4.2
6.9k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Our client is the company “DekoKonzept”, which primarily sells home accessories and small furniture. DekoKonzept generat(...)
Our client is the company “DekoKonzept”, which primarily sells home accessories and small furniture. DekoKonzept generates approximately €700M in reve(...)
Company case by
Telekom Strategy Consulting
Telekom Strategy Consulting Case: Fiber Optic Expansion
4.3
10.9k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Profitability analysis
You recently joined Deutsche Telekom as a strategic project manager for the fiber optic expansion initiative. In this ro(...)
You recently joined Deutsche Telekom as a strategic project manager for the fiber optic expansion initiative. In this role, you act as an internal con(...)
Case by
PrepLounge
SugarGums
4.5
8.2k times solved
Difficulty: Beginner
Candidate-led
Market sizing
Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your fli(...)
Your client is a chewing gum manufacturer in the United Kingdom and you’re currently at the airport waiting for your flight. In the time that you have(...)
Expert case by
Zero Carbon Mine (McKinsey 1st & 2nd round)
4.1
4.5k times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Client goalOur client is an international mining company Global Mining Corp (GMC) that focuses on copper mining and is i(...)
Client goalOur client is an international mining company Global Mining Corp (GMC) that focuses on copper mining and is interested in the possibility o(...)
Case by
PrepLounge
Airline Economics
4.3
18.2k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis
We are an airline major operating out of India. We want to increase the number of passengers on all our flights. Could y(...)
We are an airline major operating out of India. We want to increase the number of passengers on all our flights. Could you please calculate the financ(...)
Case by
PrepLounge
Sticky USB-Sticks
4.6
8.4k times solved
Difficulty: Intermediate
Interviewer-led
Competitive response
Growth strategy
Operations strategy
Profitability analysis
Du berätst den USB-Stick Produzenten "Sticky". Das bisher profitable USB-Stick Geschäft wird dieses Jahr zum e(...)
Du berätst den USB-Stick Produzenten "Sticky". Das bisher profitable USB-Stick Geschäft wird dieses Jahr zum ersten Mal rote Zahlen schreibe(...)
Case by
PrepLounge
REA Reinsurance
4.0
12.7k times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
Your client, REA, is a reinsurance company.REA recently acquired another reinsurance company (approximatively same size)(...)
Your client, REA, is a reinsurance company.REA recently acquired another reinsurance company (approximatively same size): the choice of this company w(...)
Case by
PrepLounge
Advanced Valuation Interview Questions for Finance
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and privat(...)
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and private company valuation, tax asset(...)
Case by
PrepLounge
Baby Clothing Market Entry
4.1
4.6k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Profitability analysis
Our client is a consumer packaged goods company looking for top-line growth opportunities. They are considering extendin(...)
Our client is a consumer packaged goods company looking for top-line growth opportunities. They are considering extending its pre-existing baby produc(...)
Company case by
Oliver Wyman
Oliver Wyman Case: Full Electrons Ahead
4.4
136.0k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Market sizing
Operations strategy
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilo(...)
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last(...)
Expert case by
Pets Medicine Profit Improvement
0.0
300+ times solved
Difficulty: Beginner
Candidate-led
Profitability analysis
Your client is a global drug company producing and selling medicine (pills, powder, ointments, injections, etc.) for a v(...)
Your client is a global drug company producing and selling medicine (pills, powder, ointments, injections, etc.) for a variety of pets (dogs, cats, bi(...)

Key Takeaways for Your Case Interview Success

Mastering the case interview is a crucial step in securing a consulting job. To perform well, you need to demonstrate structured thinking, analytical skills, and clear communication while solving a real-world business problem.

The interview typically follows a structured flow, starting with an introduction and resume discussion, followed by the case presentation, where you clarify the problem and outline a logical framework. From there, you analyze data, test hypotheses, and apply quantitative skills to arrive at well-supported recommendations. Finally, you summarize your findings and engage in a discussion to defend your approach.

Success in case interviews comes down to practice. Familiarizing yourself with common frameworks is useful, but true preparation involves adapting them to different cases, improving your problem-solving speed, and refining your communication. By structuring your thoughts clearly, staying flexible in your approach, and confidently presenting your findings, you’ll increase your chances of impressing your interviewer and landing an offer at a top consulting firm. 🚀

Let's Move On With the Next Articles:

The Personal Fit Interview
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The personal fit interview is a crucial part of the selection process in consulting. It’s often underestimated by candidates who tend to focus on the challenging case interviews only. But the personal fit interview is just as important! It’s all about determining if you’ll fit well within the team and align with the company culture. Read this article to find out why the personal fit interview matters so much and how to prepare effectively.
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Key Questions in the Personal Fit Interview
General Info: Your Starting Point for the Case Interview Preparation
Consulting interviews are not just about your skills and knowledge — companies also want to see how well you align with their culture and values, often called "personal fit". This part of the interview is your chance to show you’re a natural addition to the team.Here’s a look at three common personal fit questions and some tips on how to answer them confidently and thoughtfully.
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Interviewer- vs. Candidate-Led Cases
General Info: Your Starting Point for the Case Interview Preparation
Every case interview has a certain structure. An important factor on how your case interview is going to proceed is if the interview is interviewer-led or candidate-led.We’d like to explain the two interview formats – candidate-led cases and interviewer-led cases – highlight their differences, and provide you with tips on how to excel in each of them.
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