Hello everyone! I have seen two market entry cases with completely different answers structure-wise. I know that every case is different but I think that these two cases are different in structure except for the competition part. Could anyone explain why in one case they mainly talk about “Sales/pricing/Demand” while the other case is simply the 3C's model with distribution channel added?
My second question is: How can I know with a market entry case when I should incorporate Market size/profitability and when not?
Thank you.