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Kearney career path: Difference Senior Business Analyst and Associate

Hello,

Is it common to start as a Senior Business Analyst at Kearney right after earning a master’s degree? I was under the impression that Business Analyst roles are more common in finance, while consulting firms typically start new hires at the Associate level.

Could someone clarify the difference between these two job titles? They seem similar, but I assume there are key distinctions.

Many thanks!

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Alessa
Coach
on Mar 10, 2025
xMcKinsey & Company | xBCG | +200 individual & group coachings | feel free to schedule a 15 min intro call for free

Hey there 😊,

At Kearney, the typical entry-level consulting roles depend on your education and experience level. Here’s the breakdown:

1️⃣ Business Analyst (BA) vs. Senior Business Analyst (SBA) vs. Associate

Business Analyst (BA):

  • Usually for undergraduate hires or pre-MBA candidates.
  • Focus on data analysis, research, and supporting consultants in solving business problems.
  • Promotion to Senior Business Analyst typically happens in 1-2 years.

Senior Business Analyst (SBA):

  • Some master’s degree graduates (especially from European schools) are hired directly as SBAs, skipping the BA role.
  • More responsibilities than a BA—leading workstreams, client interactions, and more strategic problem-solving.
  • Usually a stepping stone to Associate after 1-2 years.

Associate:

  • Typically for MBA graduates or master’s holders with previous consulting/industry experience.
  • A higher starting level than SBA, with more client ownership and project leadership responsibilities.
  • Can lead BAs/SBAs and work more independently on problem-solving and recommendations.

2️⃣ Can You Start as a Senior Business Analyst Right After a Master’s?

  • Yes, it’s possible—especially if you studied at a top-tier university and have relevant internships or work experience.
  • If you have significant prior experience, you might even start as an Associate, but most master's graduates without full-time consulting experience start as SBAs.

3️⃣ Key Differences Between SBA and Associate

FactorSenior Business Analyst (SBA)Associate
Typical Entry PathMaster’s degree with little to no full-time experienceMBA or Master’s with solid work experience
Main ResponsibilitiesSupporting projects, leading workstreamsOwning workstreams, client interaction
Promotion Timeline1-2 years to Associate2-3 years to Manager
Client ExposureModerate, under Associate’s guidanceDirect interaction & recommendations

4️⃣ Final Thoughts

  • If you’re coming from a master’s program, you’ll likely enter as an SBA (unless you have substantial work experience).
  • If your goal is faster career progression, SBA is not far from Associate, and you can be promoted within 1-2 years.
  • If you have an MBA or strong consulting experience, you could start directly as an Associate.

Let me know if you need any further clarifications! Best, Alessa 😇

Mariana
Coach
on Mar 10, 2025
You CAN make it! | xMckinsey | 1.5h session | +200 sessions |Free 15-Minute Call

Hi there,

You can find the answer to this question directly at Kearney’s career page (link).

Best,

Mari

Florian
Coach
on Mar 10, 2025
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU

Hi there,

This is the typical career path in consulting. The pyramid is the same across all top firms (although naming conventions might differ).

  • Associate would be for MBAs, PhDs, or experienced professionals with 2-3 years of work experience.
  • The tasks and responsibilities for BAs and ASCs are very similar, yet expectations and promotion windows differ a bit based on seniority.

Cheers,

Florian

Hagen
Coach
on Mar 10, 2025
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience

Hi there,

I would be happy to share my thoughts on your question:

  • First of all, while you may be right that "business analyst" is a term more commonly used in finance, I would advise you not to let that distract you. On the Kearney career page, you can look at the names of the different roles, where you can see that "(Senior) Business Analyst" is the name of the entry level position.
  • Moreover, please look at the job descriptions to see which role you qualify for.

You can find more on this topic here: How to succeed in the final interview round.

If you would like a more detailed discussion on how to best prepare for your upcoming Kearney application, pre-interview assessment and/or interviews, please don't hesitate to contact me directly.

Best,

Hagen

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