Hi,
While on BCG's recruiting team, candidates asked me this question several times. The short answer is: apply again (after the ban period), but prepare more and show you've progressed significantly.
There are several options as to how your application will be treated internally:
- You didn't pass the online case: if this is your case, if you reapply and pass this difficult stage, there will be virtually no difference in how interviewers will look at you compared to a first-time applicant.
- You didn't pass one of the interview rounds: In this case, it can happen (varies by office) that interviewers will know in which areas you struggled the most the last time you tried. However, this won't have any negative effect on your performance, but it's best if you show them you improved a lot in those areas vs. the first time, especially if you are now applying for a full-time position instead of an internship (for a full-time position interviewers are slightly more demanding with candidates). If you got feedback at the time, make sure you leverage it as much as you can.
Additionally:
- Work on adding new relevant experiences to your Resumé
- Network with people who work at the company and ideally get a referral
- Apply to other companies. In the end, BCG is not the only great consulting firm out there (also, remember you can start your career at a Tier 2 and later transfer to an MBB, leveraging having a lot more relevant experience)
Hope this helps!
Tiago