E.ON Inhouse Consulting Case: E-Mobility

Expected answer for a) and b):

• Industry
  • Production
  • Manufacturing
  • Primary consumption: Gas
• Commerce
  • Trade, e.g., stores, supermarkets, malls
  • Service providers, e.g., Telecommunications
  • Primary consumption: Electricity
• Households
  • Heating and cooling purposes
  • Electricity for appliances, e.g., smart homes
  • Primary consumption: Heating via gas or electricity
• Transportation
  • Public transportation, e.g., trains, buses, subway
  • Private transportation, e.g., cars, motorbikes, taxis
  • Primary consumption: Fossil fuels

Expectation: Alternative solutions are possible, as there is no perfect solution for the sector split.

Expected answer for a) and b):

• Industry & Commerce
  • Already in use, e.g., CHPs, solar panels, excess heat utilization
  • Future solutions, e.g., application of hydrogen / fuel cells to decrease strong reliance on traditional energy sources
• Households
  • Already in use, e.g., solar panels storage solutions, and heat pumps
  • Future solutions, e.g., smart home appliances (run at times of excess feed-in from renewables)
• Transportation
  • Already in use, e.g., electric passenger cars, busses, trains and micro-mobility solutions (scooters etc.)
  • Future solutions, e.g., electric / hydrogen / fuel cell trucks

Expectation: Name at least two green energy solutions in use and two potential green energy solutions in the future for every sector.

“After we have made ourselves an overview of the overall energy consumption of the transportation sector, it is now time to evaluate the project of Essen’s mayor Mr. Jensen as he has approached E.ON to transform the city to more sustainable solutions. Within this project, Mr. Jensen would like to promote E-Mobility in the city. Before starting the project with Mr. Jensen, a profitability analysis from E.ON's perspective needs to be conducted.“

Once the candidate made herself/himself an overview of the question, hand out the overview of the project’s data (Data Sheet B) to the candidate.

Expectation

• It is expected that the interviewee is explaining its rationale on how to calculate the utilization rate, the annual profit and the margin as the solution requires several interim steps to get to the solution.
• If the interviewee does not come up with a step based calculation approach, support the interviewee to develop the step wise process.

Expected answer for a) & b):

• Why should the project be started?
  • Environmental benefits – E-Mobility highly reduces local emissions, contributing to better air quality and Essen’s CO₂ emissions goals
  • Economic opportunities – investing in E-Mobility infrastructure, e.g., charging stations, as economic growth stimulator in Essen
  • Future-proofing transportation – promoting other eco-friendly urban mobility solutions (e.g., car sharing) for Essen through E-Mobility
• Why is E.ON the right partner for the project?
  • Experience – long-term experience with E-Mobility businesses in Germany and Europe and large-scale projects in energy industry
  • Partnership – long-term relationship between E.ON and city of Essen (e.g., E.ON corporate HQ in Essen since 2016)
  • Services – E.ON offers a wide range of complementary services and solutions for electric vehicle (EV) owners, e.g., home charging solutions

Expectation: Name at least two points for a) & b).