Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Back to overview

What are some examples of diversification as a growth strategy option?

1.png

Hi everyone, based on the table above. I would like to understand what are some examples of diversification as a growth strategy option?

Thank you.

2
1.8k
18
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
edited on Sep 09, 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

First of all, remember that launching a new product in a new market is ill-advised. It truly is a measure of last resort.

You don't know what you're doing and you don't understand who you're selling to. YOu're essentially going in blind and deaf.

Now, if you are going to do it, you want to do something similar to what you already do.

As an example, if I'm (old) Uber, a ride hailing company in the US (that's all I do) and I'm launching a food delivery or helicopter ride service in China, that's a new market and a new product.

Basically, you're selling something you don't currently sell to a market (geography and/or customer group) in which you don't currently operate (silly!)

Deleted
Coach
on Sep 09, 2021
Experienced interviewer | Roland Berger Project Manager| Cambridge University | Super intuitive approach

Hi there,

When introducing a new product, you normally would also sell it to your current market. If you are “diversifying” as per this framework, usually it would go hand-in-hand with new product development (for current/ existing market)

Businesses very rarely produce new products, exclusively for new markets you don't exist in yet

Similar Questions
Consulting
How to choose a Coach + best frequency for maximum growth?
on Apr 18, 2025
Global
9
100+
Top answer by
Daniel
Coach
Ex-McKinsey, Bain & Kearney | 5+ yrs consulting, coaching & interviewing | 95%+ candidate success
6
9 Answers
100+ Views
+6
Consulting
Has anyone tried any of the AI Interview Tools for MBB before?
on Mar 25, 2025
Global
10
13.3k
Top answer by
Iman
Coach
Systemiq | Ex-BCG | 10 years experience with 8+ specialising in sustainability | Free Intro | Ex-PrepLounge candidate
348
10 Answers
13.3k Views
+7
Consulting
Employment Gap on Resume and How to talk about it during Interview
on Apr 14, 2025
Global
9
7.6k
Top answer by
Ariadna
Coach
BCG | Project Leader and Experienced Interviewer | MBA at London Business School
109
9 Answers
7.6k Views
+6
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
Thanks for your feedback! Your opinion helps us make PrepLounge even better.