Drafting a strawman/storyline for a deck

Hi all,

I often struggle when creating a strawman for presentations, particularly with structuring it for different types of decks. I'd love to hear how you approach this process and any tips you can share. Specifically, I'd appreciate insights on:

a) Your approach to building a strawman
b) Examples of (anonymized) strawmen's you've used before
c) How this approach adapts across different types of presentations:

1. Research-focused decks
2. Convincing or persuasive decks
3. Decision-making decks (like for steerco's)

My Current Approach:
I typically start with an issue tree to identify the main challenges and drivers. Here’s an example based on my current personal project, which is improving my sleep quality:

1. Issue Tree:

• Main Challenge: Improving my sleep
  • Why
    • Personal issues
    • Professional issues
  • As-Is
    • Sleep quality (e.g., achieving deeper sleep)
      • Too much stress
      • Food choices (e.g., reduce caffeine)
    • Sleep duration
      • Going to bed too late
      • Waking up during the night
      • Waking up too early
  • To-Be
    • (Not defined yet – I need to identify the root causes first)
  • Roadmap (fill in later)

2. Storyline

• Executive Summary
• Why
  • Lack of sleep is causing various personal and professional issues (overview per category).
• As-Is
  • The main driver of sleep issues is poor sleep quality (e.g., make a graph showing sleep duration and types like N1, N2).
  • Stress is a key factor impacting sleep (e.g., graph stress patterns using HRV and food intake data).
• To-Be
  • (To be written once the As-Is is clear)
• Roadmap