Elevate your market sizing skills with the comprehensive video course, Master Market Sizing by Ian. This course offers in-depth knowledge and practical skills needed to accurately determine market sizes and enhance your strategic decision-making.
Learn the case interview basics, practice with 200+ cases, and benefit from extensive test materials, and interactive self-study tools.
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About the Course:
In this detailed course, you will gain a deep understanding of the key concepts and methods used for market sizing. Through a series of live exercises designed to cover a broad range of market sizing types, you'll get hands-on experience and valuable insights. The course is tailored to help you understand and apply various approaches to market sizing, sharpening your analytical abilities.
What You Will Learn:
- Key Approaches to Market Sizing: Discover the most effective methods for accurately estimating market sizes.
- Important Mindset Shifts and Techniques: Develop a strong grasp of the techniques and mindset adjustments necessary for effective market analysis.
- In-Depth Exercises and Solution Walkthroughs: Engage with a variety of market sizing scenarios to apply and deepen your knowledge.
Course Content:
- How to Market Size (13:59): A foundational overview of the essential principles and techniques for market sizing.
- Exercise 1 – Number of Taxis (12:08): Learn the methodology for estimating the number of taxis in a city and apply concepts to real-world scenarios.
- Exercise 2 – Coffee Shop (09:40): Develop skills to evaluate the market potential for a coffee shop and analyze key factors.
- Exercise 3 – Fruit Market (06:17): Determine the size of a local fruit market and practice using relevant analytical tools.
- Exercise 4 – Mattress Market (08:00): Explore techniques for assessing the market size for mattresses and understand relevant market data.
- Exercise 5 – Internet Users (12:46): Estimate the number of internet users in a given market and apply best practices in analysis.
- Exercise 6 – Number of Trees (21:22): Conduct a detailed analysis to determine the number of trees in a defined area, refining your ability to perform comprehensive market analyses.
