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Master Market Sizing - Video Course

The key approaches to market sizing
Important mindset shifts and techniques for market sizing effectively
Deep-dive exercises + answer walkthroughs across numerous market sizing prompts
USD 35 USD 20

Elevate your market sizing skills with the comprehensive video course, Master Market Sizing by Ian. This course offers in-depth knowledge and practical skills needed to accurately determine market sizes and enhance your strategic decision-making.

Frequently bought together

Master Market Sizing - Video Course
5.0
USD 20 USD 35
Prepped and Primed 6
0.0
USD 1,882 USD 2,214
Ace The Case Interview by Ian
5.0
USD 95 USD 135
Total:
USD 1,997 USD 2,384

About the Course:

In this detailed course, you will gain a deep understanding of the key concepts and methods used for market sizing. Through a series of live exercises designed to cover a broad range of market sizing types, you'll get hands-on experience and valuable insights. The course is tailored to help you understand and apply various approaches to market sizing, sharpening your analytical abilities.

What You Will Learn:

  • Key Approaches to Market Sizing: Discover the most effective methods for accurately estimating market sizes.
  • Important Mindset Shifts and Techniques: Develop a strong grasp of the techniques and mindset adjustments necessary for effective market analysis.
  • In-Depth Exercises and Solution Walkthroughs: Engage with a variety of market sizing scenarios to apply and deepen your knowledge.

Course Content:

  • How to Market Size (13:59): A foundational overview of the essential principles and techniques for market sizing.
  • Exercise 1 – Number of Taxis (12:08): Learn the methodology for estimating the number of taxis in a city and apply concepts to real-world scenarios.
  • Exercise 2 – Coffee Shop (09:40): Develop skills to evaluate the market potential for a coffee shop and analyze key factors.
  • Exercise 3 – Fruit Market (06:17): Determine the size of a local fruit market and practice using relevant analytical tools.
  • Exercise 4 – Mattress Market (08:00): Explore techniques for assessing the market size for mattresses and understand relevant market data.
  • Exercise 5 – Internet Users (12:46): Estimate the number of internet users in a given market and apply best practices in analysis.
  • Exercise 6 – Number of Trees (21:22): Conduct a detailed analysis to determine the number of trees in a defined area, refining your ability to perform comprehensive market analyses.

About Ian

Ian
Content Creator
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

My coaching is designed to prime you for success in casing in the least amount of time possible. It is not about learning everything or being cased in x specific industry/case type. 

It is about me giving you everything you need to go-it-alone and succeed! I am not just a case coach - I am a teacher. I am here to train and teach you - I identify your weaknesses and use different tools in different ways to help you unlock your potential. No two candidates are alike and that's why I adjust my coaching to help you succeed no matter where you're coming from.

Still having doubts? Then read what other users say:
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May 07, 2024 by Anonymous

Was a wonderful class on market sizing. Loved how Ian broke down, very clearly, the main approaches. I had not seen market sizing explained this way, and the tips Ian provides have made me much more comfortable in Market Sizing. Honestly, the best part was just the exercises and seeing various top-down + bottom-up approaches across a range of prompts. The course gets progressively hard with its exercises as well, which I really appreciated!

0 users found this review helpful.
May 01, 2024 by Anonymous

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