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How did we get to 90c?

Profitability Cases
New answer on May 16, 2024
3 Answers
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Andrea asked on May 09, 2024
Preparing for McKinsey Interview

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Oliver
Expert
replied on May 09, 2024
Former BCG interviewer (75+ interviews for associates, consultants and MBA hires) | I will make your practice perfect

Hi, 

Valid question. The exhibit displayed on this page is slightly different from the exhibit displayed in the real case, find it here:

From this diagram you can conclude that the pricepoint for gum equals 90. The ‘c’ refers to the currency (similair to € or $).

Hope that this answers your question.

Best,

Oliver

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Cristian
Expert
Content Creator
replied on May 16, 2024
#1 rated MBB & McKinsey Coach
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Hagen
Expert
Content Creator
replied on May 13, 2024
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years

Hi Andrea,

You are right that it is not entirely clear that it is exactly €0.90 due to the missing bar totals in the diagram.

Best,

Hagen

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