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Anonymous A
on Sep 28, 2019
Global

Who are the main competitors of company X?

How would you answer this question in your Personal Fit interview? Receive feedback on your answer and browse through the Q&As to review the approaches of other applicants and experts.

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Deleted
Coach
on Mar 24, 2020
McKinsey / ex-Interviewer at McKinsey / I will coach you to rock those interviews

This question can be two-fold:

  • Competitors of consulting company you are interviewing for – then just name them, you probably applied for all of them anyway ;)
  • Competitors of any company they name – this question is for sure not asked in MBB, but can be asked in Tier 2-3, so to prepare for that question:
  1. Make a list of the industries they work in
  2. Identify biggest companies in your region in those industries – this way you will already know the names once you go into that interview

Hope this helps!

Best,

Daniil

Clara
Coach
on Jul 06, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

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Anonymous E
on Jan 24, 2022

More than the other two top-tier strategic consulting firms, I would say that the competitors are the smaller ones (ex: MBS), as they can potentially steal some market share by their lower fines.

4
on Jul 21, 2022

Customer:

Which kind of customers company X has?

Product:

Which kind of products company X sells?

Competitor:

To which segment company X belongs to?

Which region is the main selling areea of compnay?

Company:

Which kind of contribution channels company X has?

4
Anonymous I
edited on Aug 16, 2024

The company that can substitute their products or have the same product which has better brand awareness in the market.

4
Anonymous G
on Feb 03, 2023

Main competitor of X would be the one which has similar product, largest marketshare in same region and often seen as an alternative by consumers or clients. 

3
on Apr 26, 2023

DHL consulting is the main competitor for company X

3
Anonymous H
on Jul 02, 2023

In case of Inhouse consultancy, what would be the answer? 

Do I look for the competitors of the whole company?

3
on Aug 16, 2024

Gupta and the big consultancy companies like BMC and Deloitte

3
Anonymous B
on Aug 25, 2021

I would consider the main competitors to be nurseries in the area as well as private nannies not affiliated with KK.  

Your company has the advantage in that…

2
Anonymous C
on Nov 01, 2021

our main competitors are Tier 1 IT service companies and in some cases product companies, from a Talent acquiring and retention standpoint but from a target market standpoint, our main competitors are the tier 3 IT service companies and even startups in this space

2
Anonymous D
on Dec 01, 2021

Tesla, BMW, Audi

2
Anonymous F
on Apr 09, 2022
Deleted user
on Apr 29, 2022

I assume company Y and Z

2
on Mar 27, 2025

The main competitions are   Y and F, they have recently expanded and gotten a new business model which has been directly increasing their profit margins allowing them  to continue to produce efficiently 

2
on Nov 20, 2023

bain, mckinsey and boston consulting group

0
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