Market Sizing WITH SOLUTION - Number of Taxis

Learn the case interview basics, practice with 200+ cases, and benefit from extensive test materials, and interactive self-study tools.

Expert case by Ian

1.7k

Times solved

3.0

< 100 Ratings

Beginner

Difficulty

Case Prompt

An entrepreneur has come to you looking to disrupt the taxi industry in NYC. They are interested in determining the number of taxis in Manhattan, in order to understand how large their fleet would need to be to compete. How would you go about determining how many taxis exist in Manhattan?

If the candidate asks, you may clarify the following:

This is pre ride-hailing technology
That we are looking for total taxis NOT taxis at any given time. We would like an estimate of the size of the fleet
Manhattan is 1 of 5 boroughs in NYC

====================NOTE==========================

Please make sure to check the video URL solution to get a full explanation and walkthrough of how to solve this market sizing example.

This is one of over a half dozen market sizing examples I have created for you to practice.

https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-with-solution-coffee-shop-revenue-318

Solution Option 1 - Top-Down

Show sample structure Hide sample structure

Solution Option 2 - Bottom Up

Show solution Hide solution

Video Solution

Would you like to see this YouTube video?

Without your consent we cannot embed YouTube videos. Click the button below and accept the marketing cookies to allow YouTube videos to be embedded.

By allowing this service, you consent, in accordance with article 49 paragraph 1 sentence 1 lit. a GDPR, to your data being processed in the USA. The USA is not considered to have adequate data protection legislation. Your data could be accessed by law enforcement without prior public trial in court. You can change your settings regarding consent to external services at any time in our Cookie and Privacy Settings.

Allow YouTube videos