Europe Rail Tunnel

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Case Prompt

The airlines covering the Cologne to London route are facing a competitive threat from a new rail tunnel connecting Britain and Germany by train.

Which all factors do you think the airlines should consider before reacting to this threat?

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Case Prompt

Solution

I. Service Differentiation

II. Customer Convenience

III. Price &Cost

IV. Operations efficiency

Further Questions

Case Prompt

Solution

I. Service Differentiation

II. Customer Convenience

III. Price &Cost

IV. Operations efficiency

Further Questions

Competitive Response