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Khanya
on Jul 18, 2020
Global
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Why did we calculate 10% of 56 million instead of 37,5%?

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Ian
Coach
on Jul 19, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Khanya,

The blue text in cases means that the interviewer will provide this information.

We are told that the percentage of men between 30 and 60 who buy magazines is 10%.

This is our target market, as indicated in the initial prompt "the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US"

Very important point here: When going through a case, always keep the objective/context top of mind.

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1 comment
Khanya
on Jul 19, 2020
Oh, I see - I missed the 10% in the interviewer info. Thank you so much!
Clara
Coach
on Jul 20, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

In blue you have the relevant info, in this case, they state i´ts 10% 

Best, 

Clara

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