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What is the market size for amusement park in Singapore?

Got this question at one of the MBB interviews. Thanks!

Estimate the market size for amusement parks in Singapore (or country X). 

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bearbeitet am 2. Aug. 2018
ex-Manager - Natural and challenging teacher - Taylor case solving, no framework

Hi,
You can break this down in Volume (based on demande sizing) X Price

1. Volume

# people going to amusement park X # time they visit / year

People visitng parks can be segmented in two categrories 

- locals :  local population size with hypothesis on family size X % of local interested in park (based on age probably) X # visit / year

- Tourist :  # of pepole visiting singapour as tourist X % of tourist interested in parks. (We assume only 1 visit / year)

2. Price

- revenu from tickets : maybe consider the average duration (in days)

- revenu from goodies & food & hotels

I think this level of granularity can be handled in quick market sizing.
Best
Benjamin