Total Revenue calculation.

Question

Why is the CPM (9) divided by 1000 here.

Answer 1

Hi,

I haven't seen the case, but I guess its because CPM is 1 thsd views

Best

Answer 2

Hi, which case are you referring to?

Answer 3

Hi there,

If it makes you feel any beter, I've looked at this for the better part of 10 minutes and also cannot figur eout why it's divided by 1000!

Answer 4

Hi Nadja, Your idea is good in theory, but you risk to erode your own pricing if you do that. What would probably h... (read entire answer)

Hi Nadja, Your idea is good in theory, but you risk to erode your own pricing if you do that. What would probably happen is that the advertisers wouldn't purchase the slots un... (read entire answer)

Answer 5

Sorry? The case very explicitly states the the business model as such: "The interviewee should understand here th... (read entire answer)

Sorry? The case very explicitly states the the business model as such: "The interviewee should understand here that the core product of online marketplaces is connecting dem... (read entire answer)

Answer 6

These advertising revenues is what the management seeks to focus on in the case (the core product has already been sc... (read entire answer)

These advertising revenues is what the management seeks to focus on in the case (the core product has already been screened and shows no further potential due to fierce competit... (read entire answer)