Hey guys, I am starting to prepare and I have 2 questions re Case in Point, one general and one more specific
1- regarding the preparation, is it recommended to finish the whole book, including the partner cases, before passing to Victor Cheng and other materials?
2- I am surprised by the solution of some of the cases and they feel very wrong. Take the example of the 2nd case in the book, Coors brewery, it's used as a major example in this book to learn from. It's a market entry question womdering whether Coors should enter the bottled water market. The CEO even expects to increase sales by 50% in 5 years, which equal to 18% of the water market. The 3 biggest players in that market (Pepsi, Coke and Nestle) share 60%, so on average 20% each. The case recommends to enter the market and expect that Coors could reach 18% in 5 years, I.e. same as the biggest players. It sounds ridiculous!