Hi everyone!
I have a question regarding Profitability case framework. Currently I see two approaches:
1) Profit = Revenue - Cost, and then Market/Consumer/Competition/Company is covered behind either Revenue or Cost depending on the case.
2) 2 branches: External factors (Market, Consumer, Competition), Internal factors (Profit components and Company itself).
Please, kindly clarify which approach is best and why?
Many thanks in advance!