Consulting Consulting
Finance General
Finance General
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!
Meeting Board
Consulting Q&A
Case Partner
Premium Membership
Back to overview
Anonymous
on Aug 28, 2021
Global
Question about
Case
I want to receive updates regarding this question via email.

Problem with the "Future Market Potential"

By definition total market potential is the expected demand for a product. But the second question “Assessment of the future market potential” makes the candidate calculate the potential future “CAPACITY”, not the future market potential. It should be changed with potential future capacity. 

1 Answer
3.1k Views
32
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Aug 28, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Utku,

Can you kindly clarify this further? I'm not sure I follow.

To me, the future capacity IS the future market potential/demand. They are synonymous….any additional capacity we have to add is going to have to be purchased, therefore representing the total market.

Unless I've missed something?

17
Contact coach
Similar Questions
Consulting
Is it possible to re-apply for MBB Full-Time roles (MBB will be recruiting for a May 2025 start date now) despite being a May 2024 Graduate?
on Jan 04, 2024
Global
6 Answers
2.7k Views
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | most experience in consulting, interviewing, and coaching
64
6 Answers
2.7k Views
+3
Consulting
Best level to transit from consulting to private equity
on Feb 29, 2024
Global
5 Answers
2.7k Views
Top answer by
Marcus
Coach
BCG Senior Consultant; VP Strategy @ $400m e-commerce scale-up; exited founder
100
5 Answers
2.7k Views
+2
Consulting
McKinsey - Strong referral one month after the application
on Jan 15, 2024
Global
7 Answers
3.0k Views
Top answer by
Brad
Coach
Expert coach | Head of recruiting for Bain | 8+ years interviewing | Free intro call
117
7 Answers
3.0k Views
+4
Question on the Case
Company case by
RWE Consulting
RWE Consulting Case: Floating Wind in Japan
5.0
23.6k times solved
Intermediate
Interviewer-led
Open case
Top Answer by
Ian
Coach
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
To coach profile
Related Product
Prepped and Primed 3
5.0
31 reviews
USD 1,578
USD 1,282
More information
Similar Questions
Consulting
Is it possible to re-apply for MBB Full-Time roles (MBB will be recruiting for a May 2025 start date now) despite being a May 2024 Graduate?
on Jan 04, 2024
64
6
2.7k
Consulting
Best level to transit from consulting to private equity
on Feb 29, 2024
100
5
2.7k
Consulting
McKinsey - Strong referral one month after the application
on Jan 15, 2024
117
7
3.0k
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely
Submit feedback
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!
Close Close and keep on prepping
Want to leave already?
After your registration you have free access to:
12 mock interviews with peers
360.000+ peers in our community
36 exercises (incl. structuring drills, mental math, brainteasers and more)
Video tutorials
Video case solutions
Sign up for free
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel