Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!
Back to overview

Pro and Cons of different type of integrations

Hi experts, below are my understanding of different types of integration, could you please let me know if my understanding is correct?

Vertical Integration:

e.g

- Buy its supplier (upstream)

- Buy its distributors (downstream)

Pro:

- Cost saving 

- Control the value chain

Con:

- Too big to manage

- Lack of expertise in upstream or downstream which was not the core of the client

 

Horizontal integration: 

e.g.

- But its competitors or peers

Pro:

- Access to larger market or customer base

- Economic of scale and cost reduction synergies (e.g. consolidate procurement, back office, mkting functions.)

Con:

- Backlash from competition regulators

 

There's another situation, I don't know where it sits - It's a company expanding to its downstream, for example (Ross case book 2012: Delson Hard Drive): Our client is a hard drive company that sells their hard drives to OEMs, and OEMs sell data storage services to ending customers. Our client has acquired a start-up that can provide data services, meaning the client will compete with the OEMs in the ending customer markets. 

May I know if this is also a situation of vertical integration? What are the pro and cons?

 

Thanks a lot. 

2 Answers
1.5k Views
12
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Agrim
Coach
on Aug 29, 2021
BCG Dubai Project Leader | 10 years in Consulting + M&A | End-to-end Elite Prep to dominate interviews | Free prep plan

Your understanding is broadly correct. If you integrate along the value chain of your business - it will be vertical integration. What you refer to as horizontal expansion is also a form of inorganic growth.

The example you ask about is vertical integration because services are part of the overall value chain of your client.

In terms of the considerations (pros/cons) - it is not always so straightforward as you laid out. Some of the more complex things to consider in an integration are the “viability” of the integration. It might produce a lot of synergies, but may fail tactically since there might not be any complementary skills that could help with the integration.

Ian
Coach
on Aug 28, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

I like what you've done here! You're exactly right.

You are missing a fair few pros as cons (buyer power, seller power, etc.) but your general idea (and examples) are spot on. I recommend you read up on Porters Five Forces to identify additional benefits. Think about synergies/benefits from a product, customer, and competition lens as well!

Additionally, read up on historical integrations (O&G industry, Disney, GE, Coca Cola, etc.) to better flesh out this thinking :)

For your example, that is indeed vertical integration.

Similar Questions
Consulting
McKinsey's PEPI vs. BCG's PIPE? Which is stronger?
on Mar 20, 2024
Global
6 Answers
3.0k Views
Top answer by
Ex-BCG Principal | 8+ years consulting experience in SEA | BCG top interviewer & top performer
124
6 Answers
3.0k Views
+3
Consulting
How are MBB final decisions taken?
on Jan 31, 2024
Global
6 Answers
1.6k Views
Top answer by
Expert coach | Head of recruiting for Bain | 8+ years interviewing | Free intro call
56
6 Answers
1.6k Views
+3
Consulting
Is there a hiring freeze at MBB? Germany
on Jan 16, 2024
Global
6 Answers
2.2k Views
Top answer by
Ex-BCG │200+ Interviews & Interview Coachings @ BCG │ 25+ candidates coached into MBB │WHU/LSE/Nova │ Teacher & Trainer
60
6 Answers
2.2k Views
+3
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!