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Anonymous A

on Jul 21, 2020

Global

MBB Color Personality

Hello,

I may be looking a bit too much into branding, but I saw an article saying "Mck=Blue, BCG=Green and Bain=Red".

Is that just a coincidence with their logo colour, or MBB want to portray their personality style ? (Yellow, Red, Green & Blue)

Thanks a lot,

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Top answer

Ian

Coach

on Jul 22, 2020

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

Definitely coincidence! These colors were determined decades ago, and culture/personality changes over time!

Also, if anything, McKinsey would be red :P

Anonymous B

on Jul 21, 2020

Don't over think it. It is just the color of their logos even though conspiracy theorists will disagree

Robert

Coach

on Jul 21, 2020

McKinsey offers w/o final round interviews - 100% risk-free - 10+ years MBB coaching experience - Multiple book author

Hi Anonymous,

Also in a horoscope you can find pieces of information which you can apply to a certain person.

Same with that one here - you will always find some aspects from color personality based on the logo color as a coincidence...

Hope that helps - if so, please be so kind and give it a thumbs-up with the green upvote button below!

Robert

Deleted user

on Jul 22, 2020

Dear A,

I wouldn't overthink it.)

Best,

André

Clara

Coach

on Jul 23, 2020

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Pure coincidence, only branding, don´t overthink it.

Best,

Clara