Hi Diana!
It’s a great idea to familiarize yourself with different AI tools as it is a hot topic among consulting firms and clients alike, and will definitely take a significant part of attention from CEOs and other leaders in the coming years.
Regarding the specific tools from the article, it seems that they are more internal tools, implemented on proprietary data created by these firms, and therefore can’t be accessed from outside the organization.
One thing you could do is to familiarize yourself with other AI tools that are accessible like ChatGPT, Midjourney and others, as they are very similar in concept and use.
And for your understanding of what those specific tools do, it looks like the article is a great way to understand it.
Hope this helped, feel free to reach out if you have more questions!
Best,
Yuval