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Anonymous
on Nov 04, 2024
Europe
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I do not understand how the market shareloss is calculated?

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Oumar
Coach
on Nov 05, 2024
Ex-McKinsey Interviewer | Case Interview Expertise | Helping Aspiring Consultants Succeed on PrepLounge

Hi there,

Market share loss is calculated by looking at the difference in a company's market share over a specific period. The basic formula is:

Market Share Loss = Previous Market Share - Current Market Share

For example, if a company held a 25% market share last year but now has 20%, the market share loss would be 5 percentage points. This calculation can help identify trends or competitive shifts, especially if you have additional data on the total market or competitor performance.

If you have a specific example or numbers, I’d be happy to help look into it further!

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