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How would you go about improving the Customer Satisfaction score from 80% to 90% for a particular product

Please provide some stucture and the process to approach this question in an interview.

Example Google Cloud Platform - you are tasked with improving the CSAT scores for your client for the implementation of the product.

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Top answer
Sidi
Coach
on Jun 03, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 400+ candidates secure MBB offers

This is a typical brainstorming question.

  • As for all brainstorming questions, you have to first define your focus metric (CSAT).
  • Then you have to disaggregate each element of the definition into its components.
  • Then you derive the potential influencing factors for each of the components, before then developing ideas on how to affect these influencing factors into the desired direction.

Cheers, Sidi

Deleted
Coach
edited on Jun 03, 2019
Approach: Convince in BOTH personal and case fit | 150+ real life interviews | Communications expert

Hi,

Indeed, this question is not answerable given the minimal set of information provided.

As a starting point though, think about the definition of the "Customer Satisfaction score" (whatever it is). Then, investigate the drivers of this metric and how the metrics would need to change from a mathematical perspective (quantitative perspective). Next, brainstorm in a structured way to come up with qualitative suggestions (qualitative perspective).

Best regards

Vlad
Coach
on May 31, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

You can't answer such questions without knowing the context, at least the type of business you are working on. Pls specify

Best

on May 31, 2019
example Google Cloud Platform and you are tasked with improving the CSAT scores for your client for the implementation of the product.
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