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Design Thinking is more than just an approach or a method – it's a non-linear, iterative process that places creativity and problem-solving at its core. To understand this mindset, let's look at the three essential elements of Design Thinking: People, Process, and Place. These elements form the foundation for applying Design Thinking in business consulting.The Evolution of Design ThinkingOriginally emerging in the creative environments of design studios, Design Thinking began to establish itself as an approach to creative problem-solving in the 1960s and 1970s. Rolf Faste, a professor at Stanford University, coined the term "Design Thinking" in the 1980s. Evolving from a purely design-focused approach, Design Thinking has become an interdisciplinary method that extends far beyond the boundaries of traditional design. Companies and organizations have recognized that this mindset is applicable not only to product development but also to complex systems, services, business models and social innovations.The Three Elements of Design Thinking1) People: The key roles of individualsDesign Thinking focuses on people, their needs, and perspectives. People are at the center of the development process, whether it's designing products, services, or corporate strategies.2) Process: Six iterative stepsEmpathize: Understand users by observing and interacting with them to grasp their thoughts and feelings.Define: Analyze gathered information to identify user problems and recognize opportunities for innovation.Ideate: Generate creative ideas, encouraging quantity over quality, to address unmet user needs.Prototype: Build tangible representations of selected ideas to evaluate their feasibility and impact.Test: Collect feedback from users to assess whether the proposed solutions meet their needs and improve their experiences.Implement: Execute the chosen solution, emphasizing that the success of design thinking relies on translating ideas into tangible outcomes that positively impact users' lives.3) Place: The space for creativityThe physical and social space where Design Thinking takes place also plays a crucial role. Open and collaborative spaces encourage the exchange of ideas and facilitate effective collaboration. Special workshops or Design Thinking labs can create a space that fosters creativity and innovation.Key Insights into Design ThinkingDesign Thinking is a powerful mindset that has successfully established itself in various areas. Emphasizing People, Process, and Place allows for the development of creative solutions that not only are functional but also place the needs of people at the forefront. The iterative application of the six steps provides a structured path from defining the problem to thoughtful prototypes and ultimately to innovative solutions.

The Stacey Matrix is an important tool in project management that was invented by Ralph Douglas Stacey in the 1990s.In this article, we will explain the Stacey Matrix, provide examples of project types, discuss its use in case interviews and consulting, and conclude with its pros and cons in project management. Enjoy your read! What Is the Stacey Matrix?The Stacey Matrix is a tool for representing and managing complexity in projects. It helps teams navigate uncertainty and align on the most suitable approach for project execution. It consists of two axes: Requirements (y-axis) and Approach (x-axis). Requirements represent “what” needs to be developed, while the Approach represents the 'how'. It is commonly used in software development and IT consulting to determine the complexity of a project or task. 🚀 Within the axes, there are four areas:SimpleComplicatedComplexChaoticThe character of a project is defined along its bisecting line. Closer proximity to the axes' intersection denotes simplicity, with clear goals and established approaches. Moving away leads to increasingly complex areas, culminating in ambiguity where goals and approaches are entirely unknown. In the IT sector, this scenario is commonly termed "agile," relying on agile frameworks for problem-solving.The following diagram represents the Stacey Matrix, with the Y-axis indicating the clarity of requirements (from unclear to clear) and the X-axis representing the solution approach (from clear and proven to new and unproven). Projects are categorized into four types: simple, complicated, complex, and chaotic, based on the clarity of requirements and the approach to solutions. Four Examples of Classification Into Individual Project TypesThe structure of the Stacey Matrix becomes clearer when we illustrate the four areas of the individual project types using examples.➡️ Simple ProjectsA simple project is characterized by clearly defined requirements and a known approach. For example, using a familiar technology to fulfill well-established requirements qualifies as a "simple" or "trivial" project, where the solution is straightforward. In such cases, the traditional waterfall model is suitable for project management, as it involves working through predetermined steps without the need for extensive adaptation or iteration.➡️ Complicated ProjectsHowever, when either or both of these factors change, projects become more complex. For example, in IT, this might mean using a new technology that the team isn't fully proficient with, or implementing new requirements that haven't been addressed previously. In such cases, more time is needed for upfront planning and exploration, as the team is venturing into unfamiliar territory. Examples include adopting a new JavaScript library, entering a new market, or integrating a new invoicing system.➡️ Chaotic ProjectsIt goes even further when both the solution approach (or technology) and the requirements are completely unknown - "chaotic". The question arises, how does one plan a project when neither the requirements nor the approaches to be used are partly unknown? The answer is simple: one can't. Chaos can't be planned.This is also the reason why, especially in IT, agile frameworks like Scrum or Kanban are used in this case. When neither the requirements or the approaches are known, one must gradually approach the supposed goal.The current most famous examples of Chaotic problems in consulting are the economic crisis, a pandemic like COVID-19, or wars.➡️ Complex ProjectsHowever, between the complicated and the chaotic area lies another area called "complex". In a complex system or project, the boundary conditions - requirements and approaches - can be set and left unchanged so that the system can self-organize within these boundaries.A consulting example for this is the development of a new business model or the introduction of a new product. The Problem Statement in the Case InterviewThe Stacey Matrix is a tool for decision-making that helps identify problems in case interviews. It considers the chosen solution approach and the team's familiarity with methods to determine the implementation strategy and the type of case.👉 Solve 200+ cases in our Case Library now!By using the Stacey Matrix for the case at hand or the respective project, clarity is created for the upcoming tasks. By first determining the 'What' requirements on the Y-axis and then defining the 'How' on the X-axis, the solution path and implementation can be derived. Advantages and Disadvantages of Using The Stacey Matrix in ConsultingThe use of the Stacey Matrix in consulting primarily serves to visualize the problem at hand. This results in advantages and disadvantages of using it in a case interview, with the client or within projects:Advantages:The Stacey Matrix is quickly drawn by hand on a flip chart or paper to explain the situation to stakeholders.All stakeholders can evaluate projects upfront, identifying potential frustrations early.It uncovers challenges and responsibilities early, influencing personnel decisions.The division into 'What' and 'How' clarifies argumentation and approach structuring.Disadvantages:In practice, 'What' is typically decided by higher management, not 'How', making complete classification challenging.The Matrix doesn't suggest approaches to the problem. Participants with varying experience levels may assess projects differently.It's a model and doesn't consider real-world factors like project environment, resources, and time constraints.Depending on how it's used, the Stacey Matrix can be manipulated to fit one's agenda, potentially shaping the project to fit a predetermined approach rather than adjusting the approach to fit the project. Conclusion on the Stacey MatrixEspecially in agile or digital transformation projects, the Stacey Matrix is a frequently used tool to determine the complexity of corporate structures, processes, and projects. Specifically in the area of decision-making in complex or chaotic situations, it can help to find a suitable project management approach as quickly as possible.💡 Depending on experience, however, one should be careful that the actual purpose of the Matrix is not subordinated to one's own interests, for example, to select a specific, familiar solution approach (Waterfall, Lean, Agile). Practice Cases with the Stacey MatrixWhy not apply the Stacey Matrix in realistic case studies! We've compiled three fitting cases for you. Don’t forget: practice makes perfect! 💪👉 PrepLounge case: Pharma R&D👉 Expert case by Cristian: GreenLife Bank expands into Asia👉 MBMC Case: Exploring the future of automotive mobility