Consultants talk about having to read through stacks and stacks of cover letters, sometimes in just a sitting or two. I have asked a few first year consultants about their importance and have gotten variable answers - a lot of them just say they rarely help but can often hurt a candidacy.
I am writing my McKinsey cover letter now, My question is that in order to stand out, I was thinking about writing a more creative cover letter and working in the usual - school, education, work experience, skills, goals - into the narrative. How do you think this would be taken? I wanted the narrative to revolve around "what do you want to be when you grow up?", the inevitable question I would receive everywhere I went with my parents (as I'm sure others have to).
Thoughts? Is it just not worth the risk/reward?