Hello,
What if a case just asks for an increase in profits (i.e. there is no current underlying issue with the business, they just want to increase profits). This is what I have right now:
1. Where are we currently making/losing money?
2. Increase revenues or decrease costs (depending on what bucket 1 shows)
3. Capabilities
4. Risk
I feel like the first bucket sounds a bit weird. And I'm also not sure if looking at the total market is relevant in this case (i.e. to see where we should be growing in)
Thank you