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Could someone help me with a high level framework for this prompt?

Business Operations Strategy Prompt - Part 1
Your client is a leading global player in the pharmaceutical market. Its sales in Europe for Valvo, a drug used to treat a type of heart disease, are deteriorating.
You have been hired to understand why sales are deteriorating and to recommend actions to overcome these factors.

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Evelina
Coach
3 hrs ago
EY-Parthenon (6 years) l MBB offers l 97% success rate l 30% off first session l free 15' intro call l LBS

Hi Maria,

I suggest the below framework/structure to crack this case;

1. Market Analysis
    •    Industry Trends: Is the cardiovascular drug market shrinking? Are there policy or regulatory changes affecting sales?
    •    Competitor Landscape: How does Valvo compare to competitors in efficacy, branding, or availability? Are new entrants disrupting the market?
    •    Customer Needs: Are patient or provider preferences shifting toward alternative treatments or generics?

2. Product Performance
    •    Efficacy and Safety: Are there concerns about Valvo’s effectiveness or safety profile?
    •    Differentiation: Does Valvo have a clear competitive advantage or address unmet needs?

3. Sales and Distribution Strategy
    •    Salesforce Effectiveness: Are there challenges in engaging key decision-makers or aligning incentives?
    •    Distribution Channels: Are there bottlenecks or inefficiencies in reaching pharmacies and hospitals?

4. Marketing and Awareness
    •    Brand Positioning: Is Valvo effectively differentiated and well-perceived by stakeholders?
    •    Awareness Campaigns: Are providers and patients adequately educated about Valvo’s benefits?

5. Regulatory and External Factors
    •    Regulations: Are stricter guidelines or approvals impacting prescriptions?
    •    Macroeconomic Factors: Are healthcare budget cuts or economic shifts affecting sales?

Next Steps
    •    Collect data on market trends, competitors, and internal performance.
    •    Identify root causes and prioritize actions such as salesforce optimization, marketing initiatives, or operational improvements.

Please DM me if you'd like more details / practice more case frameworks.

Best,
Evelina 

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