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Case in point vs Case interview secrets(Victor Cheng)

If you had to choose only one between those 2 books, which one would you choose?   

Case in point vs Case interview secrets(Victor Cheng)

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Top answer
Luca
Coach
on Feb 29, 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello,

I would suggest Case in point. Victor Cheng could add value but could also be a bit confusin if you start from scratch with that.
Go for the Cosentino's book and then have a look to Case interviews secrets between your case sessions.

Best,
Luca

Vlad
Coach
edited on Sep 04, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

I strongly recommend you rescheduling the interview - the chances of preparing in one week are close to 0. Please save you time and the chances of getting an offer. There is absolutely no penalty for rescheduling if it's not the internship / on-campus recruiting!

Take a month or so. You can't imagine how many people have failed just because they didn't take enough prep. Again, there is absolutely no penalty for rescheduling.

Overall, I recommend the following approach:

1) Start with "Case in point" book - It's not the best guide on how you should approach the cases, however, it will give you the basic understanding.

2) Start practicing cases with partners here or find them locally. !!! Find experienced partners or coaches who can provide a good feedback!!!

3) Purchase and read Viktor Cheng Book (Amazon Kindle store) and listen to LOMS (his website).

4) Start with the following cases (in the order of priority, relevant for pwc) and apply some high-level recommendations on structuring:

  1. Market sizing - structuring from the supply or demand side. Structuring using a formula or using an issue tree
  2. Profitability - basic profitability framework. Remember about different revenue streams and product mix
  3. Market context cases (Market Entry, New product, Acquisition, etc). Always start with the big picture "market". Finish with something specific to the case (e.g. How to enter?"). Structure it as if you are defining the work streams for the real project.
  4. Operational math problem (e.g. Should we increase the speed of an elevator or just buy a second one? How should we reduce the queues? Etc.) - Structuring as a process / value chain, with inflows, operations, and outflow

Here is a good list of articles regarding the different parts of the case:

1) Start with clarifying questions:

https://www.preplounge.com/en/consulting-forum/clarifying-questions-1786#a3956

2) Communicating while structuring. Here is a long post by me on how to communicate the structure during the case study:

https://www.preplounge.com/en/consulting-forum/how-to-communicate-its-structure-for-the-case-study-1313#a2806

3) Using hypothesis. I made a post about hypothesis here:

https://www.preplounge.com/en/consulting-forum/how-to-state-a-hypothesis-and-match-to-the-structure-1156#a2268

4) Communicating while making calculations: 

  • Always tell the interviewer your approach
  • Check with the interviewer that your approach is correct
  • Come to the interviewer with some preliminary answers
  • Check your assumptions with the interviewer

5) Communicating during the analysis of graphs / tables

  • Take a minute to look at the graph. Read the graph title. Look at the graph type and define the type (pie chart, line chart, etc). Look at the legend (ask for clarifying questions if necessary). Identify whats going on on the graph. Look for: Trends, % structures. Look for unusual things - correlations, outliers,
  • Make 3-4 conclusions from the graph. Think out loud on potential hypothesis on what could be the root cause / what are the consequences
  • Prioritize the most important for your current analysis and move forward with the case

6) Communicating while having questions on creativity

  • Ask an interview for a minute to think
  • Think of several buckets of ideas (e.g. organic growth / non-organic growth / differentiation). Remember to think as big as possible
  • Narrow down to each bucket and generate as many ideas as possible
  • Present the structure (buckets) and then your ideas

7) Communicating your conclusion. You can find a good example I've posted here:

https://www.preplounge.com/en/consulting-forum/how-much-answer-first-should-the-conclusion-be-1231#a2493

8) Communicating your FIT stories

Use the top-down approach while communicating your stories. "The Pyramid Principle" is the must-read by ex McKinsey on this topic.

I recommend using the STAR framework:

  • In Situation, you should briefly provide the context, usually in 1 or 2 sentences
  • Task usually includes 2 or 3 sentences describing the problem and your objective.
  • Then you provide a list of specific actions you took to achieve the goal. It should take 1 or 2 sentences per action (Usually 3-4 actions). Note that the interviewer can stop you any minute and ask for more details.
  • The results part should have 1 or 2 sentences describing the outcomes. This part is finalizing your story - make sure it can impress the interviewer and stay in the memory.

Best!

on Sep 04, 2019
Thanks very much for the detailed answer, much appreciated!
Florian
Coach
on Jul 30, 2021
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU

Hey there,

Victor Cheng was mostly useful 10 years ago.

Mind that he worked at McKinsey before the turn of the century (pre-2000s) and while he is the OG of case interview prep (all credits to him), you can see that his methods are no longer 100% effective in today's case environment.

The reason is that he focuses very much on a framework/ cookie-cutter approach rather than on the creative and communicative approach that is needed nowadays.

MBB and especially McKinsey have moved away from the typical cases to more creative ones. It is not about pre-learned frameworks but you need to demonstrate your own thinking and creative process.

For instance, at the core, McKinsey wants to see creative ideas communicated in a structured manner, the more exhaustive the better.

Now the danger with Victor Cheng's approach is that candidates learn his frameworks and feel well prepared, then go into the real interview and receive the feedback that their approach was not broad or deep enough and lacked insights and insightfulness.

Your goal should be to come up with a tailored and creative answer that fits the question. The framework should - broadly speaking - follow these three characteristics:

  • Broad
  • Deep
  • Insightful

You would need to go into more detail and qualify your answer with practical examples and more details at the lowest level. Learning frameworks will give you a false sense of security.

I'll leave you with a case I received when I was recruited:

Our client is a manufacturer and operator of self-check-in machines at different US airports. They break down at different rates in different locations. What could be potential reasons for this?

Now, try using a cookie-cutter approach on that initial case structure question. 

That is why I am advocating the HOW of approaching cases much more than the WHAT. You want to be able to solve every case, no matter the industry, function, or context.

Cheers,

Florian

Ian
Coach
edited on Jul 29, 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

You asked 1 associate...

If you've asked more than 1 and have a healthy sample size I'm all ears! Otherwise, it's very risky to generalize.

Victor Cheng is a well known name and is good (and easy) to recommend. He'll get you to an intermediate level. 

Agrim
Coach
edited on Jul 29, 2021
BCG Dubai Project Leader | Elite Prep to dominate interviews | 10 years in Consulting + M&A | Free prep plan

Victor Cheng is a hygiene check in case interview preparation. His videos are a very nice systematic introduction to case solving. However, they are also fairly dated by now. Case interviews and interviewers have evolved in recent times. I would say Victor Cheng is always a good starting point - but it only teaches you the basics of case solving.

Udayan
Coach
on Jul 29, 2021
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

No harm at all in starting with Victor Cheng, but that alone will not help you be a top caser

John
Coach
on Sep 04, 2019
Ex Bain Case Team Leader I Focus on Private Equity I +80 interviews conducted at Bain I All cases based on real life cases

Hey,

I would strongly recommend that you shift your interview. You will need to be very, very luckly to pass after only one week in preparation time, even if you practice full time every day. Recruiting people will not mind if you shift if you tell them a week in advance.

If you still want to try, I would recommend craftingcases.com as a very good source of material. And doing as many live cases as you can.

Best,

John

on Aug 20, 2018
5
Deleted
Coach
on Aug 18, 2018

It's an excellent programme to practice cases by yourself, without a case partner. Especially if you haven't done many cases before, it can really give you a sense of the flow of a case interview, what/how to ask questions, and perhaps most importantly, what many of the common pitfalls are for candidates.

I also particularly like that you can listen to it on the go, so can make good use of e.g. the bus commute to practice cases!

Sidi
Coach
on Sep 04, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 400+ candidates secure MBB offers

Hi!

Vlad is absolutely right - pick up the phone and reschedule your interview. YOU decide when you interview, not the firm! If you are serious about joining BCG, you prepare properly before walking into the interviews.

Cheers, Sidi

on Sep 04, 2019
How should I propose rescheduling? "I'd like to reschedule because I realized that I need more time to prepare?"
Sidi
Coach
on Sep 04, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 400+ candidates secure MBB offers
You don't need to justify yourself. Just say you can't make next week and would be free to interview from October on.
on Sep 04, 2019
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching

Hi Anonymous,

I agree with the suggestions to reschedule. Many people invest 100-150 hours and do 50+ cases before approaching interviews – it is unlikely you can get an offer without more time to prepare.

In terms of the preparation, I would suggest the following

  1. Define a calendar for your preparation. Identify how many hours you have before your expected interviews, then allocate a time slot for preparation in your calendar for each day, working on the following points.
  2. Read Case In Point or Case Interview Secrets for a general understanding of what a consulting interview is. Don’t focus on the structures proposed in the books though, as they are not good enough nowadays.
  3. Start reading good MBA Consulting Handbooks – you can find several for free online (Insead is a good one to start). Read the cases and try to apply your structure. Whenever you see there is something missing, upgrade your structure with the new insides. Try to read at least a new case per day – in this way you will absorb a lot better the information with constant learning. Structure your remaining daily preparation with at least 5-10 minutes per day for each of the following: market sizing, fit questions and mental math.
  4. After you have read the first 10 cases in books/handbooks and basic theory, start to practice live, for which PrepLounge can help. There is a relevant part of the interview score that is based on your communication, which you cannot practice at all if you read cases only. Keep track of your mistakes and see if you repeat them. If so, try to identify the source of the mistake (feedback of experienced partners would be particularly useful for this). Be sure to focus on both fit and case.
  5. Once you feel you are not improving anymore, if you have a tight time constraint or if you want a realistic assessment of your level, consider using support from experts to strengthen your performance
  6. If needed: be sure to prepare at least one week in advance for the Potential Test.
  7. Before the interview, be sure to prepare your questions for the interviewer –great way to show you prepare in advance and to connect more with the interviewer for a good final impression.

Best,

Francesco

on Sep 25, 2018
Ex-MBB, Experienced Hire; I will teach you not only the how, but also the why of case interviews

I did purchase his program upon joining BCG, and even kept it for a little while afterwards. Honestly though, I felt it was (a) not nearly as impactful as his programs geared towards applicants - such as LOMS, and (b) probably more useful for a 22yo than someone with a bit more work/life experience.

Would I recommend it? Probably not, honestly. Travel, relax... perhaps read a couple of these resources you mention or do some excel, but above all enjoy these last few days of bliss - pretty soon, you'll be wishing for more downtime :)

PS: congrats on the offer!

on Sep 25, 2018
Thanks!
Deleted user
on Aug 10, 2020

Dear A,

Actually this is good program to start with. And actually i often recommen it to my mentees. 

But at some point you have to go to the next level and start practicing cases with peers or with coach for getting structure feedback and guidelines. 

And the more the better. 

Hope it helps,

Best,

André

2
Vlad
Coach
on Feb 12, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

You should do both and much more (40+ personal interviews). Sorry, there is no world where you can just choose between the two

Best

Sidi
Coach
edited on Feb 12, 2020
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 400+ candidates secure MBB offers

Hi! Both books are good starting points, but nothing more. I recommend to read them to get an understanding of the general mechanics and dynamics of a case interview. However, none of the two will equip you with the required skills to robustly address strategic questions.

Cheers, Sidi

Ian
Coach
on Feb 23, 2020
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
Originally answered question: Business framework by Victor Cheng

Is this framework more about exploring different dimensions of the problem, or could it be used to verify the hypothesis?

This is the exact same question. This is the entire point of a framework...to develop and confirm your hypothesis/es on the problem!

Which approach is the correct way to use the framework?

It depends on the context of your case. However, in general, you are asking questions that get you closer and closer to an answer or an understanding of the world. You're narrowing down (or moving towards) a clearer view of the things that matter for your problem.

Vlad
Coach
on Feb 24, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Originally answered question: Business framework by Victor Cheng

Hi,

First of all - using hypotheses is not mandatory. I would say - use the hypothesis if you are really good at solving the cases. If not - use the basic approach

There are two ways to use the hypothesis 

First - presenting a structure using the hypothesis. For example, if you are having a PE (private equity) case, you should do the following:

1) Make classic structure (market, company, competitors, feasibility of exit)

2) Make subpoints (e.g. in market: size, growth rates, profitability, segmentation, etc) 

3) Present your 1st level Hypothesis:

  • - "In order to understand whether we should invest in Company A, I would like to check that the Market is Attractive, the Company is Attractive, the competition is favorable and we have good opportunities for of exit"

4) Present the main 2nd level Hypothesis:

  • "In the market, I would like to make sure that the market is big enough and growing;
  • In the company I would like to find additional opportunities for growth;
  • In competition I would like to check that the market is fragmented enough;
  • Finally, I would like to check if we have potential buyers and can achieve desired exit multiples"

Another way to use hypothesis is using the hypothesis to prioritize your analysis:

1) Make a structure: "Problem in sales may be related to Sales Motivation, Sales Strategy, Sales Coverage, and Sales Process:

2) Prioritize a part of the structure based on your knowledge / common sense / available data: "Taking into account that motivation is the core problem of the sales organization, I would like to prioritize this part of the analysis" 

Good luck!

on Feb 24, 2020
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching
Originally answered question: Business framework by Victor Cheng

Hi Anonymous,

your second option (verify the hypothesis) would be better. However, I would stay away from the Victor Cheng structure of company-client-competition-product – this framework is completely outdated and useless for many cases (eg operations).

Best,

Francesco

Luca
Coach
on Feb 26, 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached
Originally answered question: Business framework by Victor Cheng

I would suggest the second one. ANyway, try to build your own frameworks and not be stucked to the ones proposed by casebooks.

Best,
Luca

on Feb 11, 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

If you are a beginner I would go with Cosentino

Clara
Coach
on Feb 12, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

You can gain good insights from both of them, but none is 100% holistic of enaugh!

They can be the 1st propedeutic layer of your prep, but the only way to really master casing is by casing. 

Hope it helps!

Cheers, 

Clara

Anonymous G
on Feb 13, 2020
Clara
Coach
on Feb 24, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Originally answered question: Business framework by Victor Cheng

Hello!

+1 to Francesco, don´t make the mistake at looking at this structures and thinking they would provide you a holistic toolkit, since they won´t. 

Is good a pre-read to get up to speed tough. 

Hope it helps!

Cheers, 

Clara

on Feb 25, 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching
Originally answered question: Business framework by Victor Cheng

I confirm the second approach is better.

Best,
Antonello

Emily
Coach
on Jun 30, 2020
9 years in MBB Southeast Asia & China| 8 years as MBB interviewer | Free intro call
Originally answered question: Business framework by Victor Cheng

Hi,
Agree with Ian that "exploring different dimension of the problem" and "verify hypothesis" is the same thing. It is both about how you break down a big problem into small pieces and test where the issue lies.
E.g. the problem could be "is it a good idea to enter market A", you can totally rephrase that to hypothesis of "Enter market A is a good idea" or "A bad idea". Then you would look into the same 4 dimension regardless how you state the problem/hypothesis. In the hypothesis approach, you can just rephrase the dimensions, e.g. "I would like to look into the company capability, to see if they have the right capability to enter; once we have that understanding we can prove or disprove the hypothesis from a capability point of view"...Same for other dimension.
It is the same thing, just how you phrase it. But remember to customise the framework according to the specific case context.

Best,

Emily

Deleted user
on Aug 14, 2020

Dear A,

I would highly recommend you to purchase and read Viktor Cheng Book (Amazon Kindle store) and listen to LOMS (his website). I recommend rereading the book and listening to LOMS every 15 cases. Every time, having more experience, you’ll be finding something new.

Best,

Andre

0
Emily
Coach
on Sep 01, 2020
9 years in MBB Southeast Asia & China| 8 years as MBB interviewer | Free intro call

Hi,

Both are good starting points. Personally I prefer Victor Cheng's book. Found it easier to digest and more practical. But this is totally personal preference. So I suggest you read both, at least for the first a few chapters. And if you are really time bound, after reading both for a bit, you should be able to have a feel of which one suits you better.

Best,

Emily

on Jul 30, 2021
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi, I confirm it is a good material to approach your preparation but it's not making you a top performer. 

Best,
Antonello

Anonymous H
on Aug 19, 2021
Originally answered question: Victor Cheng McK cases

How will you manage to connect if you are anonymous…?

0
Anonymous I
on Aug 19, 2021
I believe he is anonymous because this is illegal.
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