During the case, I calculated that if the company wants to sell 50M, they need to basically capture ~13% (50 / 382) of the market size. However, during the case debrief, I kept wondering if I should do the calculation differently by adding the 50M to the denominator since the revenue is additional to the existing 382M. That would give us 50 / (382+50) = ~11%. What is wrong with the second calculation?
Case by
PrepLounge
Baby Clothing Market Entry
4.1
4.2k times solved
Intermediate
Interviewer-led