Consulting Consulting
Finance General
Finance General
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Back to overview
Khanya
on Jul 18, 2020
Global
Question about
Case
I want to receive updates regarding this question via email.

Why did we calculate 10% of 56 million instead of 37,5%?

2 Answers
1.6k Views
16
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Jul 19, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Khanya,

The blue text in cases means that the interviewer will provide this information.

We are told that the percentage of men between 30 and 60 who buy magazines is 10%.

This is our target market, as indicated in the initial prompt "the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US"

Very important point here: When going through a case, always keep the objective/context top of mind.

6
Contact coach
1 comment
Khanya
on Jul 19, 2020
Oh, I see - I missed the 10% in the interviewer info. Thank you so much!
Clara
Coach
on Jul 20, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

In blue you have the relevant info, in this case, they state i´ts 10% 

Best, 

Clara

0
Contact coach
Similar Questions
Consulting
Networking with Bain & Company Zurich office
on Jan 30, 2025
DACH
7 Answers
2.6k Views
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | most experience in consulting, interviewing and coaching
45
7 Answers
2.6k Views
+4
Consulting
Results of Bain's Sova Test
on Apr 17, 2024
Global
7 Answers
2.7k Views
Top answer by
Anonymous
Hi, I took the SOVA test a couple of months ago and got invited for the 1st round of interviews. I did not do amazing... (read entire answer)
Hi, I took the SOVA test a couple of months ago and got invited for the 1st round of interviews. I did not do amazing with time, spent 30 to 40 minutes above the recommended tim... (read entire answer)
100
7 Answers
2.7k Views
+4
Consulting
Mckinsey Case interviews
on Feb 29, 2024
Global
8 Answers
3.5k Views
Top answer by
Florian
Coach
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
116
8 Answers
3.5k Views
+5
Question on the Case
Case by
PrepLounge
New magazine
4.4
18.4k times solved
Intermediate
Candidate-led
Open case
Top Answer by
Ian
Coach
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
To coach profile
Related Product
Prepped and Primed 3
5.0
31 reviews
USD 1,282
USD 989
More information
Similar Questions
Consulting
Networking with Bain & Company Zurich office
on Jan 30, 2025
45
7
2.6k
Consulting
Results of Bain's Sova Test
on Apr 17, 2024
100
7
2.7k
Consulting
Mckinsey Case interviews
on Feb 29, 2024
116
8
3.5k
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely
Submit feedback
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!
Close Close and keep on prepping
Want to leave already?
After your registration you have free access to:
12 mock interviews with peers
360.000+ peers in our community
36 exercises (incl. structuring drills, mental math, brainteasers and more)
Video tutorials
Video case solutions
Sign up for free
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel