Consulting Consulting
Finance General
Finance General
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Back to overview
Deleted
on Aug 28, 2021
Global
Question about
Case
I want to receive updates regarding this question via email.

Problem with the "Future Market Potential"

By definition total market potential is the expected demand for a product. But the second question “Assessment of the future market potential” makes the candidate calculate the potential future “CAPACITY”, not the future market potential. It should be changed with potential future capacity. 

1 Answer
3.2k Views
32
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Aug 28, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Utku,

Can you kindly clarify this further? I'm not sure I follow.

To me, the future capacity IS the future market potential/demand. They are synonymous….any additional capacity we have to add is going to have to be purchased, therefore representing the total market.

Unless I've missed something?

17
Contact coach
Similar Questions
Consulting
Networking with Bain & Company Zurich office
on Jan 30, 2025
DACH
7 Answers
2.6k Views
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | most experience in consulting, interviewing and coaching
45
7 Answers
2.6k Views
+4
Consulting
Results of Bain's Sova Test
on Apr 17, 2024
Global
7 Answers
2.7k Views
Top answer by
Anonymous
Hi, I took the SOVA test a couple of months ago and got invited for the 1st round of interviews. I did not do amazing... (read entire answer)
Hi, I took the SOVA test a couple of months ago and got invited for the 1st round of interviews. I did not do amazing with time, spent 30 to 40 minutes above the recommended tim... (read entire answer)
100
7 Answers
2.7k Views
+4
Consulting
Mckinsey Case interviews
on Feb 29, 2024
Global
8 Answers
3.4k Views
Top answer by
Florian
Coach
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
116
8 Answers
3.4k Views
+5
Question on the Case
Company case by
RWE Consulting
RWE Consulting Case: Floating Wind in Japan
5.0
24.6k times solved
Intermediate
Interviewer-led
Open case
Top Answer by
Ian
Coach
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
To coach profile
Related Product
Prepped and Primed 3
5.0
31 reviews
USD 1,282
USD 989
More information
Similar Questions
Consulting
Networking with Bain & Company Zurich office
on Jan 30, 2025
45
7
2.6k
Consulting
Results of Bain's Sova Test
on Apr 17, 2024
100
7
2.7k
Consulting
Mckinsey Case interviews
on Feb 29, 2024
116
8
3.4k
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely
Submit feedback
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!
Close Close and keep on prepping
Want to leave already?
After your registration you have free access to:
12 mock interviews with peers
360.000+ peers in our community
36 exercises (incl. structuring drills, mental math, brainteasers and more)
Video tutorials
Video case solutions
Sign up for free
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel