Hi
I found this great video here. What I was wondering is, how to detect when to use the Top-Down, Bottom-Up or Hybrid approach? Do you have any tips/thoughts on this? https://www.youtube.com/watch?v=MWndKXMJ6Xo
Thanks :)
Hi
I found this great video here. What I was wondering is, how to detect when to use the Top-Down, Bottom-Up or Hybrid approach? Do you have any tips/thoughts on this? https://www.youtube.com/watch?v=MWndKXMJ6Xo
Thanks :)
Hi,
Thanks for the question! The video you shared does a great job of laying out the different market sizing approaches, particularly around the 1:22 mark, where it explains the Top-Down, Bottom-Up, and Hybrid methods. Here’s how I recommend determining which approach to use:
The approach depends on the data you have: Top-Down for broader data, Bottom-Up for detailed unit data, and Hybrid for a combination of both.
Best,
Stefan